Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen's Successful 2016 Presidential Election Campaign
This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital stor…
Creator
- Liebhart, Karin
- Bernhardt, Petra
Subject
- News media, journalism, publishing
- Instagram; digital platforms; storytelling; visual imagery; visual strategies
- Interactive, electronic Media
- Media Contents, Content Analysis
- digital media
- Internet
- political communication
- presidential election
- election campaign
- candidacy
- …
- Internet
- Election campaign
Type of item
- Zeitschriftenartikel
Creator
- Liebhart, Karin
- Bernhardt, Petra
Subject
- News media, journalism, publishing
- Instagram; digital platforms; storytelling; visual imagery; visual strategies
- Interactive, electronic Media
- Media Contents, Content Analysis
- digital media
- Internet
- political communication
- presidential election
- election campaign
- candidacy
- …
- Internet
- Election campaign
Type of item
- Zeitschriftenartikel
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://creativecommons.org/licenses/by/4.0/
Rights
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Creation date
- 2017
- 2017
Provenance
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Source
- Media and Communication, 5(4)
Identifier
- oai:gesis.izsoz.de:document/55250
- 2183-2439
- http://www.ssoar.info/ssoar/handle/document/55250
- https://doi.org/10.17645/mac.v5i4.1062
- http://www.ssoar.info/ssoar/bitstream/handle/document/55250/ssoar-mediacomm-2017-4-liebhart_et_al-Political_Storytelling_on_Instagram_Key.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/GOTUEHIFYKB3T5ZX6M3CLWZFYRSYGK5V
Extent
- Seite(n): 15-25
Format
- application/pdf
Language
- eng
- eng
Year
- 2017
Providing country
- Germany
Collection name
First time published on Europeana
- 2022-01-21T09:51:58.264Z
Last time updated from providing institution
- 2022-01-21T09:51:58.264Z