Konstanten und Veränderungen der Mediennutzung in Österreich: empirische Befunde aus den Media-Analyse-Daten (1996-2007)

'The media landscape has undergone quite a dramatic transformation in recent years. In particular, advanced digitalisation and rapid internet diffusion impose an enormous effect on media supply structures and usage patterns. Up until recently, the changes in Austria have not been examined from a user perspective. This contribution is based on a longitudinal study that reviews media analysis data f…