Von oberen Totpunkten, inneren Schweinehunden und anderen Männern: Zwischenbericht: Alkohol im Alltag und Metaphernanalyse

A study is introduced in which the analysis of metaphoric concepts in our everyday language is used to obtain data upon attitudes, evaluations, coping strategies, and rituals conceming alcohol. A new qualitative research method used in the study promises an unusual yet practice-oriented approach to the cultural and individual organization of everyday live and experience.