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Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen's Successful 2016 Presidential Election Campaign

This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital stor…

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Creator

  • Liebhart, Karin
  • Bernhardt, Petra

Subiect

  • News media, journalism, publishing
  • Instagram; digital platforms; storytelling; visual imagery; visual strategies
  • Interactive, electronic Media
  • Media Contents, Content Analysis
  • digital media
  • Internet
  • political communication
  • presidential election
  • election campaign
  • candidacy
  • …
  • Internet
  • Election campaign

Tipul resursă culturală

  • Zeitschriftenartikel