Der 'trap effect' des Internet: Ausmaß und Folgen inzidenteller Rezeption von Wahlkampfkommunikation im Internet während des Bundestagswahlkampfs 2013

The conditions under which voters come into contact with election campaign-related information have changed radically as a result of internet penetration. This study argues that through the internet and especially in social networks, a more or less large number of eligible voters are inadvertently exposed to campaign messages, which they have so far successfully avoided in the traditional media en…